2017–2023 Original
The first-generation sedan that took a record wave of reservations, gained a heat pump and black trim in its 2021 model-year refresh, and became the first electric car to pass a million sales.
The first Model 3 was sold before anyone could drive one. Orders opened on March 31, 2016, and roughly 180,000 arrived within a day. By the end of the first week more than 325,000 people were waiting. The old reference point was the Citroen DS, which drew 12,000 orders on its first day at the 1955 Paris show and 80,000 deposits over ten days. The Model 3 broke that six-decade-old mark on day one.
Production started slowly. Serial number 1 left the Fremont line on July 7, 2017, and went to Elon Musk. On July 28 Tesla handed the first 30 customer cars to its own employees at a party at the factory. The first cars the EPA rated were 2018 model-year Long Range sedans with a single motor driving the rear wheels, rated at 310 miles and 130 MPGe. Dual-motor Long Range AWD and Long Range AWD Performance entries appeared in the same model year, and by 2020 the Long Range AWD was rated at 322 miles.
The most important mid-life change arrived in October 2020, when Tesla launched the 2021 Model 3. It added a heat pump like the one in the Model Y, replaced the chrome trim with black, added a power trunk and double-paned windows, and swapped the glossy black center console for a matte finish. Cars built from that point are the ones to look for if cold-weather efficiency matters. In October 2022 Tesla also stopped fitting ultrasonic parking sensors to North American and European Model 3s, relying on cameras instead.
Scale followed. In June 2021 the Model 3 became the first electric car to pass one million global sales, and the tally reached 1,031,588 by the end of that quarter. On October 25, 2021, Hertz announced an order for 100,000 Teslas, valued by Bloomberg at about $4.2 billion, although Elon Musk tweeted a week later that no contract had been signed. That fleet bet unwound in January 2024, when Hertz said it would sell about 20,000 electric cars, citing repair costs and depreciation. The first-generation car gave way to the Highland update in 2023.