The Tesla Story
Photo: Maurizio Pesce / CC BY 2.0

Two engineers, a yellow prototype, and two decades of near-misses

The Tesla Story

Before it was the most valuable carmaker on Earth, Tesla was two Silicon Valley engineers, a borrowed prototype, and a bet that lithium-ion batteries had finally gotten good enough. This is how a company that almost died twice in its first decade ended up rewriting what a car company can be.

Two Engineers and an Idea

Chapter 1

Two Engineers and an Idea

It started with a yellow prototype that could out-accelerate a Ferrari, built by a company that had no interest in ever selling it.

The Roadster Gamble

Chapter 2

The Roadster Gamble

Every round of funding brought bigger names. None of it was enough to get the car out the door on schedule.

Boardroom Coup

Chapter 3

Boardroom Coup

The company's own founder was pushed out of his CEO chair -- by the chairman he'd brought on to fund the car.

Mainstreaming the Electric Car

Chapter 4

Mainstreaming the Electric Car

A federal loan, a $42 million factory, and a car so good it embarrassed the rest of the industry -- that's how Tesla stopped being a niche.

Gigafactories and Global Scale

Chapter 5

Gigafactories and Global Scale

In under a year, an empty field outside Shanghai turned into a car factory. That speed is the whole chapter.

The Cybertruck Era

Chapter 6

The Cybertruck Era

The truck finally showed up four years late. Then the company's oldest models didn't survive to see it settle in.